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Qualities of a good advertisement copy
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An advertisement copy should bridge the gap between the advertiser and the readers . A great deal has been written and spoken about or the art of copy writing and the Qualities necessary for an effective copy . If it's be effective the following are considered to be the attributes that should be present in an advertising copy .
2. What must be clear must also be important.
3. It must have a personal appeal .
4. It should bring out the personality of the advertiser in terms of quality
5. It must be reasonable but never dull
6. It should be imaginative but never misleading
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