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The Physical Nature of An Advertisement copy
Admin_Panakkaran Or Panackaran_ Kash 01:18 The Physical Nature of An Advertisement copy should have four Actions 1 comment
Qualities of a good advertisement copy
Admin_Panakkaran Or Panackaran_ Kash 01:11 Qualities of a good advertisement copy _ Advertising that is influencing and motivating people No comments
2. What must be clear must also be important.
3. It must have a personal appeal .
4. It should bring out the personality of the advertiser in terms of quality
5. It must be reasonable but never dull
6. It should be imaginative but never misleading
ADVERTISING
Admin_Panakkaran Or Panackaran_ Kash 00:53 advertising that is influencing and motivating people, The Process of Advertising Compries the Following Elements ... No comments
Make Your Business Basic Administration Market Clicks
1. Advertisement Copy
2. Selection of Media
3. Advertisement Budget
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Advertisement Copy
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The basic function of advertising that is influencing and motivating people , is achieved through the advertising copy . The word used to convey the advertising idea or theme are called " copy " [ the person who prepares such a copy is called " copy writer " ]. It's observed that the aim of advertising copy is that it shall be seen , read the messages conveyed , and then acted upon .But the problem is to prepare a " good copy " which is capable of interpreting how the product can satisfy consumer needs and desires .
The preparation of a copy requires combination of various skills. for eg . there should be psychological skills , imaginative skills and artistic skills for the person who prepares such a copy .He should also have the knowledge of the product, the company's image , psychological knowledge and the motivational aspects .
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Admin_Panakkaran Or Panackaran_ Kash 22:57 Next Time The Process of Advertising Compries the Following Elements ... No comments