The Process of Advertising Compries the Following Elements ...
Make Your Business Basic Administration Market Clicks
1. Advertisement Copy
2. Selection of Media
3. Advertisement Budget
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Advertisement Copy
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The basic function of advertising that is influencing and motivating people , is achieved through the advertising copy . The word used to convey the advertising idea or theme are called " copy " [ the person who prepares such a copy is called " copy writer " ]. It's observed that the aim of advertising copy is that it shall be seen , read the messages conveyed , and then acted upon .But the problem is to prepare a " good copy " which is capable of interpreting how the product can satisfy consumer needs and desires .
The preparation of a copy requires combination of various skills. for eg . there should be psychological skills , imaginative skills and artistic skills for the person who prepares such a copy .He should also have the knowledge of the product, the company's image , psychological knowledge and the motivational aspects .
Make Your Business Basic Administration Market Clicks
1. Advertisement Copy
2. Selection of Media
3. Advertisement Budget
===================================
Advertisement Copy
=====================
The basic function of advertising that is influencing and motivating people , is achieved through the advertising copy . The word used to convey the advertising idea or theme are called " copy " [ the person who prepares such a copy is called " copy writer " ]. It's observed that the aim of advertising copy is that it shall be seen , read the messages conveyed , and then acted upon .But the problem is to prepare a " good copy " which is capable of interpreting how the product can satisfy consumer needs and desires .
The preparation of a copy requires combination of various skills. for eg . there should be psychological skills , imaginative skills and artistic skills for the person who prepares such a copy .He should also have the knowledge of the product, the company's image , psychological knowledge and the motivational aspects .
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